Although Times New Roman and Times are very similar, various differences were developed between the versions marketed by Linotype and Monotype when the master fonts were transferred from metal to photo and digital media.
Type & device – we think the dotted line adds good support and accompaniment to an otherwise solitary logotype. Maybe Japanese dots would feel more refined. This wil be explored further with web layouts.
Final logotype – Kerned to improve perceived space between letters. Also made & a touch bigger than X-height.
A simple character to use as a favicon on browser tab or debossed mark in print. The mark could also be used on web page footer.
We shot a simple B&W movie to help customers find the entrance, and enjoy the mannerisms of people.
